The Difficulties of Telemarketing: Is it Still a Viable Strategy Today or Just an Annoyance?
by: Ivan Cavric Telemarketing, the practice of using the telephone to sell products and services, has been a staple of sales and marketing strategies for decades. Despite its long history, telemarketing has faced numerous challenges in recent years, and many businesses are questioning its effectiveness as a sales and marketing tool. In this article, we’ll explore the difficulties of telemarketing and whether it is still a viable strategy today or just an annoyance. One of the biggest challenges of telemarketing is the rise of the “Do Not Call” list. In 2003, the Federal Trade Commission (FTC) created the National Do Not Call Registry, which allows consumers to opt out of receiving telemarketing calls. As a result, telemarketers are restricted in the number of people they can call and must respect the wishes of those who have placed their numbers on the list. This has made it more difficult for telemarketers to reach potential customers and has limited the pool of people ...