Cavric Chronicles - New Horizons Explored

by:  Ivan Cavric    Marketing and advertising are two concepts that are often used interchangeably, but they are not the same thing. While advertising is a component of marketing, marketing is much broader in scope and encompasses a wide range of activities. To understand the difference between marketing and advertising, it's important to define each term and examine their distinct roles in promoting and selling products and services. Marketing is the process of identifying, anticipating and satisfying customer needs and wants through the creation and promotion of products and services. It is a holistic approach that includes researching, developing, promoting, and distributing a product or service to the target market. Marketing encompasses a wide range of activities, including market research, product development, branding, pricing, distribution, and customer service. It is a comprehensive approach that takes into account the entire customer experience and works to buil...

  by: Ivan Cavric High pressure telephone sales tactics can be frustrating and overwhelming, especially if you’re not prepared for them. These tactics are often used by telemarketers and salespeople to try and convince you to make a purchase or sign up for a service. However, there are a few steps you can take to avoid falling victim to these tactics and protect yourself from making a decision you might later regret. Recognize the tactics:  One of the first steps to avoiding high pressure sales tactics is to recognize when they are being used. Some common tactics include: Limited time offers: The salesperson may try to pressure you into making a decision by saying that the offer is only available for a short period of time. Urgency: The salesperson may try to create a sense of urgency by saying that there is a limited quantity of the product or service available. Scarcity: The salesperson may try to convince you that the product or service is rare or in high demand, which can ...